Data Mining Techniques: For Marketing Sales and Customer Relationship Management

By: Michael J.A. Berry; Gordon S. Linoff

Publisher:  Wiley Publishing, Inc., 2004

ISBN: 0-471-47064-3 (paper/website) 

Length: 643 pages

Type: e-Book

Abstract:

This book is aimed at current and future data mining practitioners. It is not meant for software developers looking for detailed instructions on how to implement the various data mining algorithms nor for researchers trying to improve upon those algorithms. Ideas are presented in nontechnical language with minimal use of mathematical formulas and arcane jargon. Each data mining technique is shown in a real business context with examples of its use taken from real data mining engagements. In short, the authors have tried to write the book that they would have liked to read when they began their own data mining careers. 

Global Marketing Management

By: Masaaki Kotabe; Kristiaan Helsen

Publisher: John Wiley & Sons, Inc., 2010 

ISBN: 978-0-470-38111-3

Length: 725 pages

Type: e-Book

Abstract:

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today.

Handbook for Writing Proposals

By: Robert J. Hamper; L. Sue Baugh

Publisher: McGraw-Hill, 2011

ISBN: 978-0-07-174649-6

Length: 246 pages

Type: e-Book

Abstract:

In this second edition, the authors provide more detailed information on how to prepare budgets and time/cost estimates. They also include tips on using international business English. In today’s global market, your proposal may be read by managers or executives who are not native English speakers. As an added feature, the second edition offers downloadable forms that can be edited and customized for your company’s use.